Malak
Branding
2004 — 2023



Naqsh Hajar.




Brand strategy and Identity design for independent publishing house. Inspired by the historical findings and stories of (MENA/SWANA).,NAQSH HAJAR. 2020



Naqsh Hajar is an independent publishing house, focuses on researching and investigating the historical, cultural, linguistic and religious matters of Southwest Asia and North Africa and produce them in a creative, interactive artistic from that benefits contemporary society.


* Creative publishing is the production of various contents in artistic forms such as an interactive exhibition, printed matters and books to make the reader attracted to reading the content.













 
The name “Naqsh Hajar” embodies the history of documentation and writing in the region, where people in past ages used to document their lives, property, names and heroisms through engraving on stone! It is the method of engraving drawings previously, for example, you find them engraving animals used in wars or transportation, such as camels. As well as engraving tools used in wars such as spears or swords. You will also find inscriptions that embody social life, such as inscriptions of dance and private property... Then comes the writing on the rocks, which graded from the cuneiform line and then the Nabataean line until it evolved to reach the Arabic letters that we see today.




















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